Finding and attracting new customers is necessary for a successful business. In order for the profit of your store or company to grow, you need not only new but also regular customers. A business cannot be considered successful if clients do not return, do not recommend you to friends and acquaintances.
WHAT IS CUSTOMER LOYALTY & HOW DOES IT AFFECT BUSINESS?
Loyalty is a trustful attitude to an organization when it acquires additional value in the eyes of a customer. Thanks to loyalty, a person distinguishes your business from a number of competitors and always makes a choice in your favour.
Loyalty is formed on the foundation of a positive, enjoyable experience of orders or cooperation. If the customer likes the first purchase, it is more likely that he will be interested in other offers of the company.
The most common way to achieve customer loyalty is with programs that allow you to order goods or services on favourable terms. This may be a cumulative system of discounts, benefits after registration and similar offers.
But the financial incentive is not the only way to gain the trust of the target audience. The consumer is guided not only by price but also interested in the image of the company and its social activity.
Some companies protect the environment and use recycled plastic for packaging. They do not buy goods from a soulless concern and give their money to people who care about the planet. For some consumers, an environmentally friendly approach can be decisive in choosing a brand.
But one of the most effective strategies to attract the customers is to provide useful and branded gifts to your customers and employees. So, offer such products like pen, diary, notebook, etc and engage them to purchase products of your brand.
WHY DO YOU NEED LOYAL CUSTOMERS?
These people or organizations, without realizing it, do a lot for your business:
They spend more money:
The average check of loyal customers is higher than new customers. They are more willing to sign additional contracts and use new services.
They form your reputation:
Only those who do nothing do not encounter negative comments or comments. But if the company has a pool of loyal customers, a few negative reviews will not be able to harm the reputation.
They attract new customers: they recommend you to their friends, they give you links, they mention you in a positive way in the media and social networks.
However, loyal customers also provide you with intangible support: it is thanks to these people that you feel that you are working not only for profit but are doing something useful and meaningful. It is a pleasant and inspiring feeling that helps to gather strength even during an economic crisis.
WHAT IS CUSTOMER LOYALTY & HOW DOES IT AFFECT BUSINESS?
Loyalty is a trustful attitude to an organization when it acquires additional value in the eyes of a customer. Thanks to loyalty, a person distinguishes your business from a number of competitors and always makes a choice in your favour.
Loyalty is formed on the foundation of a positive, enjoyable experience of orders or cooperation. If the customer likes the first purchase, it is more likely that he will be interested in other offers of the company.
The most common way to achieve customer loyalty is with programs that allow you to order goods or services on favourable terms. This may be a cumulative system of discounts, benefits after registration and similar offers.
But the financial incentive is not the only way to gain the trust of the target audience. The consumer is guided not only by price but also interested in the image of the company and its social activity.
Some companies protect the environment and use recycled plastic for packaging. They do not buy goods from a soulless concern and give their money to people who care about the planet. For some consumers, an environmentally friendly approach can be decisive in choosing a brand.
But one of the most effective strategies to attract the customers is to provide useful and branded gifts to your customers and employees. So, offer such products like pen, diary, notebook, etc and engage them to purchase products of your brand.
WHY DO YOU NEED LOYAL CUSTOMERS?
These people or organizations, without realizing it, do a lot for your business:
They spend more money:
The average check of loyal customers is higher than new customers. They are more willing to sign additional contracts and use new services.
They form your reputation:
Only those who do nothing do not encounter negative comments or comments. But if the company has a pool of loyal customers, a few negative reviews will not be able to harm the reputation.
They attract new customers: they recommend you to their friends, they give you links, they mention you in a positive way in the media and social networks.
However, loyal customers also provide you with intangible support: it is thanks to these people that you feel that you are working not only for profit but are doing something useful and meaningful. It is a pleasant and inspiring feeling that helps to gather strength even during an economic crisis.
WAYS TO INCREASE CUSTOMER LOYALTY
Every business is looking for the most appropriate strategy or new tools to increase customer loyalty. But there are some proven methods that turn casual customers into permanent:
Discount Program: This is a discount that regular customers receive. If buyers are lured by a discount of up to 50% on the first purchase, then the discount loyalty program is limited to 10-15%, but for each order. This 10-15 % can be summed up with other discounts, but more often they apply only to regular offers.
Exclusive Program: Encourage the most loyal customers who buy long and hard. These can be additional bonuses, a chequebook for payment for services, gifts, purchase certificates or personal attention signs, such as an individual service system.
Birthday Gifts: The promotion is valid for 3 days or a week after the client’s birthday. They send a promotional code or promotional items on their birthday, which can be used at any time. As an option, you can offer a free product or service in honour of the birthday.
Information Support: It covers newsletters with information about discounts, promotions and updates, SMS messages with data that may be of interest to the buyer, management of corporate groups in social networks. For the formation of loyalty need the exchange of information between the company and the client at least once every two weeks.
Here you can also include requests for feedback and an invitation to events like exhibitions in which the brand participates.
Conferences, Seminars & Meetings: The company organizes them to familiarize consumers with new products or services. It is important to send personal, personalized invitations.
Additional Contacts: Direct Communication With Managers Providing such a connection has a good effect on the customer perception of your company.
One of the most important tools for the formation of loyalty is quality service, technical support and quick answers to calls, emails. If the site has a chat, you need to respond to customers promptly.
In The Nut Shell
Promotional products will always be relevant as a useful addition to the purchased product. Receiving coffee maker, paper or printer cartridge, the customer is happy that he can use the technology immediately and at no additional cost.
In regrades of choosing the promotional products, you should take care that the gift is given directly at the point of sale, without queues and unnecessary formalities. So, offer business gifts with pleasure and also appreciate your customers. This way, the campaign will increase customer loyalty, which is more successful than you expected.
