Thursday, 18 January 2018

Industry Stats For Promotional Products Sydney "Bonus: 3+ Campaign Requirements"


Marketing in business has become a clever aspect of publicity. You will see yourself surrounding from advertising from every angle. Even in this digital era of technology, traditional marketing like Promotional products in Sydney, Australia are getting more powerful every day.

Many of the elite class thinks that this marketing is dead underwater, but that is no fact. It is still flourishing and will continue doing so in the coming times.

In this post, you will learn how powerful and strong promotional products marketing is on the very continent of Australia. Without promotional products, it is almost impossible to get on with your brand.  Let’s see how this statement has its irony.

Industrial Facts About Promotional Products Sydney


It is to be believed that a marketer tends to spend more than $1.34 billion dollars per year on promotional products. Why they invest such huge amount here? Let’s have a look:

  1. More than 76% of receiver remembers the name which is mentioned in the promotional items they get.
  2. More than 55% of receivers keep the product with them for over a year.
  3. More than 45-50% of recipients use them on daily basis.
  4. Over 52% of marketers believe that their company’s impression goes positive after giving promotional items to their prospects.
  5. Most of the marketer believe and have faith in the ideology that, “Achieve more, Spend Less and remind your prospects about the benefits of doing business with you”.

What the home users of your promotional products?

  1. Over 91% [a mind-boggling figure!] of people in Australia use at least one promotional product in their kitchen.
  2. The number of people uses who use more than 2 promotional item in their kitchen? Guess what, 81% of 'em.
  3. Average Australian spend around 3-5 hours in their kitchen. This makes kitchen number one place for people in Australia to keep promotional items.

Stats For Promotional Products in Office!

  1. Over 74% of people use at least one promotional item in their office.
  2. 59+% of people keep two or more promotional products in their office and frequently use them.
  3. The number touches at least 50% of the total who keep the promotional merchandise for 1 year to more than 4 years.

What Is The Reach And Recall Of Promotional Items In Sydney?

  1. Over 71% of business travellers claim to receive a promotional item in every 12 month period.
  2. 56% of this group at least have one promotional product for one year or more.
  3. About 34% of this group carry the promotional product with them.
  4. Over 76% of people keep the promotional item with them because they tend them useful.

Bonus: What A Successful Campaign Requires?


As promised, in this section I will present you with a list which will help you in understanding the requirement of a Successful promotional campaign. We at Promosource Australia understands it and knows the relevance. Let’s have a look at these points:
  1. Efficient Action engagement triggers
  2. Effective Data Collection Analysis
  3. An Apt Technical Logo Application Knowledge
  4. Strategic emotional and logistical rollout
  5. Creating the difference between an “active” and “passive” promotion.

In The End


We at Promosource Australia understands the relevance of these stats and figures which is why we always keep things in the order. We not only provide enticing promotional merchandises in Sydney but also promotional items your prospects will make use of and remembers your brand for over a year and so.


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