‘5’ Tips To Boost Trade Show Marketing Strategy!

Trade Show marketing is known as one of the most effective marketing strategies which help to present your company, product or service at industry events. It helps businesses to boost sales and build strong relationships with guests, clients and business partners who are presenting at the event. In addition, the exhibition is a unique marketing mechanism that combines all the tools to promote and market products.

Many businessmen organize different events from festive events to conferences and business meetings in order to spread a valuable and relevant brand message among attendees. The more people know about your brand, the more they will likely connect with your brand in the future. But, how to boost your trade show marketing strategy? Below, we will explain the following tips.

Promote the Event Well in Advance

In order to invite more guests, you need to promote and advertise your event well in advance. Hosting webinars, posting information regarding events on social media or emailing contacts about what your company will be featured at the show will encourage people to attend your event. In addition, you can also post multiple blogs regarding this event, like sessions to attend, what you are featuring at the shows and other important event info. While promoting trade shows, do not forget to mention the date and time of your event. The reason could be any for organizing the tradeshows like presentation, promotion, new product launch, demos, free consulting time, etc. Therefore, it is necessary to provide a good reason for your guests to attend your events.

Invest in Good Design & Space

The first impression is always crucial to allow visitors to stop and attend your tradeshow is the design and location of the hall. That is why it is important to focus on the design and space of the events before making reservations. Consult with a professional designer. He/she will help you to organize the thematic trade shows, which is able to send a clear message to your audience. Creating the different stations in the space will help the people to learn about your company and products or services. Make sure the booth set up in advance like the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc.

Offer Promotional Products

Distributing giveaways, promotional gifts, and corporate gifts during trade shows as freebies to your guests will give a huge benefit to your business. Make sure these freebies are imprinted with a logo and other relevant information about the company like website URL, contact information, slogan, etc. When attendees will use and see these promotional products in their daily lives, they will keep reminding about your brand. This will increase the visibility of your brand and give a chance to your business to gain more popularity among other potential customers.

Have Hands-on Demonstrations

Attendees want to see your products but first, they want to try it instead of just looking at it. Presenting the demonstration about your products will force potential buyers to become interested in the product and in the future to buy it. The attendees will feel what your product is all about and how it works.  Make sure to have at least one company representative available at all times to help attendees with their hands-on demonstrations and to answer any questions or troubleshooting that comes up. In order to sell a product or make your business profitable, it is sometimes enough to let the people try it for once. With this promotion, manufacturers manage to sell a lot more goods than on ordinary days.

Organize Contest During Events

Running a contest or prize during your events is a great way to attract people. Ask your attendees to join the contest and offer exciting prizes to the winners. It would be better if you offer a prize that relates to your business, products, or services. These attractive prizes will leave a broad appeal to your current and potential customers. For example, if you sell software or survey research services, the prize could be a device like an iPad or tablet. This is a great way to attract the attention of prospective customers.

Bottom Line

The above-mentioned tips will help you to boost trade show marketing strategy. Before conducting the tradeshows, create a plan and promote your event throughout different social networks, plus with various advertising methods. Offering promotional items during such an event will gain the attention of more customers and they will prefer to use your services in the near future.