7 Unexpected Ways Promotional Items Can Raise up Your Business!

Each business needs an influx of new customers, but the simplest and most reliable source of revenue growth is offering promotional products to your customers. Promotional gifts can be different, from pens and other office supplies to flash drives and bottles for drinking from the logo of your company, it can even be chewing gum with a logo.

Handing out these gifts among your customers, clients, and employees will spread a strong brand message among a large number of people. A successfully selected business gift will attract the attention of your future partners and will be remembered for a long time. Therefore, investing your efforts and resources in expanding your customer base, do not forget about existing customers who know your company well. However, here are the following unexpected ways through which promotional items can raise up your business:

● Raise the Visibility of your Brand 

Using promotional materials as corporate gifts literally indicate your name. By distributing gifts with your logo and contact information, you are distributing information about your company. Having received something free from your company, people associate your enterprise with a gift. This, in turn, will form a positive impression.

● Offer Loyalty Program 

Offering discount cards and bonus points for purchase are powerful tools that increase sales. This is also considered as one of the most-effective promotional items for your customers. If customers choose between two similar outlets; they will prefer the one in which they have privileges. Use the method with caution. It happens that the return on a loyalty program does not cover the costs of its use. This happens if regular customers were given discount cards, but new customers did not appear. In this case, the bonus system is subject to revision or cancellation.  

● Social Networks 

Representing your store on Instagram, Facebook Twitter and other social network channels will significantly increase the number of users. They will learn from the public and groups about the range, promotions and discounts. To do this, the manager needs to fill the accounts with interesting content and relevant information. In addition, you can also organize various contests on these channels in order to offer something useful to the winner. An effective way to increase returns from a site or group on social networks is to announce a reposted contest with a real prize.

● Ask for Feedback 

A selective call to customers, questionnaires, surveys in groups on social networks all these tools will reveal what customers are missing. It is better to ask closed questions about the assortment, quality of service, availability and design of the store and any other aspects, but detailed answers are also worth considering. In return, you can offer something a branded and useful item to your customers. Proper use of the information received will not only increase sales but also improve the service. 

● Marketing Promotions 

Distribution of leaflets, contests and draws, gifts for the purchase, an offer to try products for free all these and other events will increase the interest of customers and the profitability of the business. Distributing such options as promotional items among customers will increase brand awareness.

● Analyze your Competitors  

If the competitors have a wider choice, then the buyer will go to them. Comparing the assortment of a similar outlet with your own will allow you to understand what is missing. Another way to expand the product offer is to take into account the interests of more visitors. In a store, each model is good to have the proper sizes. In addition, when selling food products, you should add products for diabetics to the assortment.   

● Provide Gifts During Forums 

Your company is participating in some kind of forum. Events of this kind are a great chance not only to find out something useful for themselves and their employees but also to make useful contacts and find partners. But how to stand out with such a huge competition? How to declare about yourself? Original gifts with the logo of your brand will leave unforgettable memories of you, which will increase the recognition of your company and customer loyalty. Such a souvenir will push partners to come back to you again.

Wrap Up! 

The assortment is a selection of promotional products like pen, diaries, notebook, key-rings, tech gadgets, water bottles will be in your signature colors that will surely be remembered by everyone. You can entrust the development of a logo to specialists or make it to your unique design. These gifts will not leave anyone indifferent and will help in promotion.